A book marketing plan template for authors managing a real launch, not a generic checklist. See what belongs in it and why.

A real book marketing timeline, from six months out through launch week and beyond, built around what actually needs lead time.

A book marketing checklist for authors: what to do before, during, and after launch, and when it pays to bring in a publicist.

A clear look at what PR for books actually covers, what it costs, when to start, and the questions that separate an agency that delivers from one that just sells itself well.