Book Marketing Services for Authors & Publishers
Book Marketing Services
As a book marketing agency for authors and publishers, we build campaigns designed for lasting visibility; smart, targeted strategies that put your book in front of the right readers, create organic buzz, and drive long-term momentum. Whether you're launching your first book or sustaining a series, we'll help you grow your reach and amplify your impact.
Momentum You Can Measure
Let’s build your audience — and your platform.
What we offer
Amazon Ads for Authors
Dial in on your ideal reader audience right at the point of purchase. We create and manage Amazon ad campaigns for authors that maximize visibility and convert interest into sales.
From book launch marketing to full book promotion services, here's how we help build lasting momentum for your book:
Reviews are social proof — and they matter. We implement reader outreach strategies designed to boost your book’s rating, visibility, and credibility across key retail platforms.
Boost Reader Reviews
Sometimes the fastest way to get your book out there is to give it away — strategically. We organize reader-focused giveaways across platforms that generate buzz, collect emails, and increase reviews.
Targeted Giveaways
Eye-catching creative + razor-sharp targeting = results. We build paid campaigns for Facebook, Instagram, X, and more that put your book in front of readers who are most likely to click, buy, and share.
Social Ad Campaigns
Well-timed ebook promotions are one of the most cost-effective ways to expand your readership. We help plan and execute pricing campaigns, email marketing for authors, and platform boosts that drive downloads and discovery.
Ebook Campaigns
Client Praise
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“Within a matter of weeks, Jared and Julia of Wildbound Live took the National Book Critics Circle awards team from virtual production newbies to a superb virtual awards event, featuring several dozen pre-recorded videos and live hosting, all seamlessly interwoven. We were overjoyed with the intimate flow, the minimal stress, and the fact we could manage this all within a tight nonprofit budget. We’ll always be grateful to our Wildbound angels.”
Jane Ciabattari
Vice President/Awards, National Book Critics Circle -
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“Wildbound didn’t just write a couple of press releases and call it a day. They read my book, understood everything I was going for with it, and worked hard to line up exactly the right placements and events around it. I could never have done that on my own.”
Katy Towell
Author of Charlie and the Grandmothers & creator of Skary.com -
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“How can you cut through the noise of the culture and get attention for deserving work? Hire Wildbound, for starters. They’ve got a lot of arrows in their quiver and their aim is true.”
Steve Wasserman
Publisher of Heyday and former books editor of the Los Angeles Times -
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“Working with Wildbound is a dream! They’ve taken our book festival to new heights through extensive press coverage and leading edge social media strategies, not to mention snazzy video production that achieves exactly our purpose. Their expertise, commitment to excellence, and joyful exuberance add tremendous value to our efforts. We look forward to having Wildbound on our team for years to come!”
Cherilyn Parsons
Founder and Director, Bay Area Book Festival and Women Lit
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“What makes the Drakes at Wildbound so special is they embody the essential qualities that are at the heart of a successful public relations team. And what are those qualities - insight and sensitivity - which translate into a talent to shape and frame the innate power and beauty of a book. Their dedication, effort and professional artistry has had a profound impact on our work and proven indispensable to our success.”
Boston Teran
Internationally bestselling author of Creed of Violence & God Is a Bullet -
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“Wildbound keeps a writer way too busy with innovative strategies and energetic pursuit of promotion all while maintaining a deep understanding of the sensibilities of authors...no matter how eccentric their personalities.”
Peter Mehlman
Emmy nominated writer/producer of Seinfeld & author of It Won’t Always Be This Great -
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“Julia and Jared Drake are perfection. They are the consummate professionals who put their heart and soul into every client. I would not be where I am today if it weren't for their wisdom, genuine dedication and insight.”
Dr. Nina Ansary
Historian & author of Jewels of Allah: The Untold Story of Women in Iran
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“Julia is a passionate book lover, and I came to see she was not only a superb publicist but a wonderful editor as well. Her energy and enthusiasm kept me going. I’d work with Wildbound again in a minute.”
Richard Kramer
Emmy Award-winning writer/producer & author of These Things Happen -
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“I hired Wildbound to help me with the publicity for two of my novels and have found them to be well-connected, efficient and organized. I heartily recommend them to anyone seeking competent and professional help with publicity."
Margaret Coel
New York Times bestselling author of the Wind River mystery series
Marketing is more than a sales push — it’s the spark that lights the fire.
By getting your book into the right hands, we create the conditions for authentic discovery, loyal readership, and lasting momentum.
Ready to reach your readers?
Results That Ripple
More Ways To Amplify Your Story
Looking for support beyond media outreach? We offer a full range of creative, strategic services to help authors and publishers grow their visibility and connect with the right audience.
Develop your presence across web, email, and public-facing platforms.
Platform Building
Press Campaigns
Media coverage may include reviews, interviews,TV, guest articles, features, event listings, podcasts, radio..
Events
From launch parties to panels — we help you plan, promote, and produce meaningful literary events.
Book trailers, interviews, branded content — we bring your message to life on screen.
Video Production
Web Design
A professional site that reflects your work — and makes sure people can find it.
Social Media Marketing
Build your audience, shape your voice, and grow your platform across social channels.
Frequently Asked Questions About Book Marketing
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Marketing is what you control. PR is what you earn.
Book marketing covers the levers you can pull yourself. Ads, retailer pages, pricing and promotions, giveaways, email. You decide a campaign runs and it runs, the results are measurable, and you can turn any of it up or down tomorrow.
Book PR is visibility that comes through someone else. Reviews, interviews, podcasts, features, radio and television. A journalist or producer decides whether your book is worth their audience's time, which is why nobody can honestly promise you a placement. It's also why coverage carries a weight an ad never will. Readers know you paid for the ad.
Most books need both, and they work better together than apart. Publicity gives you credibility and reach you can't buy. Marketing makes sure the people who hear about you land somewhere that actually sells the book. A great interview with no clear path to purchase is a missed chance, and an ad campaign with no third-party proof behind it has to work a lot harder for less.
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Our book marketing services cover five areas, and most campaigns use some combination of them rather than all five.
Amazon ad campaigns put your book in front of readers at the point of purchase. Reader review outreach builds the social proof that makes a stranger take a chance on an unfamiliar book. Targeted giveaways generate buzz, collect emails and bring in reviews at the same time. Social ad campaigns run paid creative across Facebook, Instagram, TikTok, LinkedIn, Google, Youtube and more. Ebook campaigns handle pricing promotions, newsletter features and platform boosts.
Which of these we recommend depends on your book, your genre and where your readers already are. We'll also tell you which ones we don't think are worth your budget.
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Email runs through several of our campaigns rather than sitting as a service on its own.
Targeted giveaways are built to collect email addresses alongside reviews, so the campaign leaves you with an audience you keep. Ebook campaigns use newsletter promotions to put a discounted book in front of large opted-in lists of genre readers. And if you're starting from nothing, platform building covers setting the list up properly in the first place.
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There's no flat rate, because a campaign for a debut novel and a campaign for the fourth book in a series aren't the same job.
Cost depends on which services you need, how long the campaign runs, how much advertising spend sits behind it, and how much you want to hand over versus keep in your own hands. One thing worth knowing before you compare quotes: ad spend and the work of managing it are two separate numbers, and not every agency separates them for you.
We price each campaign only after we understand what you're trying to achieve. Tell us what you have in mind and we'll be straight with you about what it takes.
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They can be, but only once the groundwork is done.
Amazon ads amplify whatever your book page already does. If the cover is professional, the description works and reviews are in place, a small budget will teach you a lot. If any of those are missing, ads just cost you money faster.
When you're ready to test, the common starting point is around $10 a day, or $5 if that's too steep. Run it for one to two weeks before you judge anything. Book ads typically bid in the range of $0.30 to $0.50 a click on automatic targeting.
A small budget isn't the barrier. Spending it before the page converts is.