Diablo Magazine Features the Bay Area Book Festival

Our client Bay Area Book Festival was featured in Diablo Magazine as part of a piece on things to do in Berkeley.

Rather than covering the festival as literary news, this piece frames it as a destination in its own right, positioning a weekend at the festival alongside Berkeley's restaurants, shops, and other attractions for readers of a regional lifestyle magazine who might not otherwise seek out book festival coverage. That kind of placement introduces the festival to an audience thinking about where to spend a weekend, not just what to read next.

Reaching readers through a lifestyle and travel angle rather than strictly literary coverage broadens an event's audience in a way that is central to our events work. Read the full feature on Diablo Magazine.