San Diego Jewish World Reviews Peter Mehlman's Mandela Was Late

Our client Peter Mehlman, the Emmy-nominated writer behind some of the most quoted episodes of Seinfeld, including Yada Yada, was reviewed by San Diego Jewish World for his essay collection Mandela Was Late.

The book collects 21 short essays that Mehlman published in newspapers and magazines over the years, and reviewer Donald H. Harrison called them amusing, quick, and full of the same associative wit that made Mehlman's television work land so well. Harrison points out that Mehlman's mind works in the same juxtaposition and turnabout that built classic Seinfeld moments, noting an essay in which the author imagines Nelson Mandela sitting across from his own parole officer, which is where the book gets its title.

The review also digs into some of the more personal essays in the collection, including one where Mehlman reflects on losing an Emmy for Yada Yada to an episode of Ellen, and wryly concludes that comedies tend to win awards only when they make people cry. Harrison notes that Mehlman writes candidly about the money that came with a hit show, and the adjustment that followed once the checks slowed down.

It is exactly this kind of coverage we look for with every client. A review that does more than summarize the book, one that captures the writer's voice, gives readers a real reason to pick it up, and reflects the years of work behind a body of writing. Landing placements like this is what our press campaigns are built around: getting a client's work in front of the right outlet, in front of the right reader, at the right time.

Read the full review on sdjewishworld.com.

Want your book reviewed by the outlets that matter to your audience? Let's talk about your campaign →