Bay Nature Shares Greg Sarris's Becoming Story Event at the Mechanics' Institute

Our client Greg Sarris's event for his memoir Becoming Story: A Journey Among Seasons, Places, Trees, and Ancestors was shared by Bay Nature, ahead of his appearance at the Mechanics' Institute in conversation with writer and critic Jane Ciabattari.

Sarris, chairman of the Federated Indians of Graton Rancheria, wove the memoir around the land, seasons, and ancestral stories of Sonoma County, territory Bay Nature's readership already cares deeply about. That overlap between Sarris's subject matter and Bay Nature's core audience made this a natural fit for coverage, even though the event itself was hosted independently rather than through the book festival.

Matching an event to the outlet whose existing readers already care about the subject is exactly the targeting our marketing services are built around. See the event details on Bay Nature.