Bay City News Announces the Festival's Return to Downtown Berkeley
Our client Bay Area Book Festival's return to an in-person event in Downtown Berkeley was announced by Bay City News, in a piece by reporter Ugur Dursun covering the festival's high-profile 2022 lineup.
After pivoting to virtual programming during the pandemic, this announcement marked the festival's full return to its original in-person format, anchored by a roster that included Frances Moore Lappe and Anna Lappe, a panel of Indian-origin authors discussing race and identity, and Graton Rancheria tribal chairman and author Greg Sarris. The scale of the lineup signaled that the festival's identity, built over its first several years, had survived the disruption of 2020 fully intact.
An announcement like this sets the tone for an entire season of coverage, which is central to the platform building we do ahead of a client's biggest event of the year. Read the full article on Local News Matters.

