SF Chronicle Covers the Bay Area Book Festival's Decision to Relaunch as UNBOUND

Our client Bay Area Book Festival was covered again by the San Francisco Chronicle's Datebook, this time on the decision behind its virtual relaunch as #UNBOUND.

Organizers describe facing a genuine fork in the road: close out the festival with whatever funds remained, or find a way to carry its mission forward despite losing its in-person format entirely. What tipped the decision was the festival's identity, built over years around social justice programming with a national and international reputation, which organizers felt was too valuable to simply let lapse for a year. #UNBOUND became the vehicle for keeping that mission alive in a format nobody had planned for.

Protecting an organization's core identity through a forced pivot is exactly the kind of long-term platform building we do alongside day-to-day press work. Read the full article on SF Chronicle.