Google surveys consistently prove that video generates the most online user traffic. Why? Because we live in a visual ADD culture. While it’s hard to get someone to read a description of your book in a newspaper, website, or in an email, video employs the added firepower of moving images, colors, and sounds to forge an instant emotional connection with readers, thereby increasing your chances of further interaction.
For authors, the two main types of promotion videos are:
BOOK TRAILERS: A book trailer is a video for a book that’s a visual interpretation of the story, the characters, or themes, and often employs techniques similar to those of movie trailers (though it doesn’t have to!).
AUTHOR VIDEOS: An author video is like a book trailer, but focuses on sharing yourself and your personality with the audience, hoping to connect with them on a personal level so they’ll be interested in learning more about you (and ultimately your work).